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Hera™ pH-Activated Lipstick

Hera™ pH-Activated Lipstick

★★★★★
4.8 based on 1,200+ reviews
The first lipstick that adapts to your natural pH to reveal your personalised shade in just a few seconds. No more colours that dry out your lips, crack or simply don’t suit you.
  • Adapts to your natural pH
  • Hydrating and nourishing formula
  • Clean, vegan and cruelty-free formula
  • Long-lasting wear (8+ hours)
  • Suitable for all skin tones
  • One tube replaces 10 lipsticks
MONEY BACK 30 DAY GUARANTEE
Try it for 30 days
If it’s not right for you, we’ll give you a refund

What’s in it?

Hera blends petrolatum and mineral oil to help lock in moisture, beeswax to create a protective barrier, plus vitamin E and hyaluronic acid to keep lips feeling soft and hydrated. 24K gold flakes add a subtle luminous finish while giving the formula a premium feel.

My lips are extremely dry is it suitable?

Yes. Hera wears more like a nourishing tinted balm than a traditional drying matte lipstick. It adds colour while helping lips stay smooth, comfortable and moisturised throughout the day.

Will it suit my skin tone?

Hera is designed to develop differently on each person. Its pH-responsive pigments interact with your lips to create a personalised shade that naturally complements your complexion.

What if I don’t like the shade?

You can try Hera with our 60-day money-back guarantee. If it’s not right for you, you can request a return within the guarantee period.

How long does the colour last?

Once the shade has developed, the tint is designed to remain visible for 8+ hours. It is water-resistant and gradually fades rather than disappearing unevenly.

Is the colour-changing formula safe to use?

Hera is formulated with pH-responsive colour pigments and has been dermatologically tested. The formula is also vegan and cruelty-free.

Is it fragrance-free?

Yes. Hera contains no added fragrance or flavouring, making it a more comfortable option for sensitive lips.

Shipping & returns

Orders are normally dispatched within 5-6 working days. Delivery times vary depending on your location.

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British Vogue Marie Claire ELLE Cosmopolitan Women's Health Glamour

  • Emily W.

    I honestly didn’t expect a pH lipstick to make such a difference. Hera gives me the prettiest soft pink shade and somehow it looks slightly different depending on the day, but always suits me. It feels more like a lip balm than a lipstick, so my lips stay comfortable and hydrated for hours. I’ve stopped carrying three different lipsticks in my handbag because this is the one I reach for every morning. 💗

  • Charlotte B.

    I’m usually quite picky with lipstick because most formulas either dry my lips out or disappear after one coffee. The Hera pH lipstick has completely surprised me. The colour develops into a really flattering rosy shade on me and still looks natural rather than overly made-up. I wore it through lunch, coffees and an afternoon out and there was still a lovely tint left at the end of the day. Definitely one of those products I’ll keep repurchasing.

  • Olivia H.

    This has become my little everyday essential. I love that I don’t have to spend ages choosing the right lipstick for my outfit or make-up anymore Hera just develops into a shade that looks right on me every time. The texture is smooth, it doesn’t feel sticky and my lips actually feel softer while I’m wearing it. I’ve already had two friends ask what I had on because the colour looked so fresh and natural. Absolutely love it. 🥰

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You too ?

  • Too many lipsticks

    Dozens of tubes, but never the right shade.

  • Constant touch-ups throughout the day

    After a coffee, a meal or just a few hours, you already need to reach for your lipstick again.

  • Lips that feel drier as the day goes on

    That uncomfortable feeling that gradually sets in, leaving your lips dry, tight and in need of moisture.

  • A drawer full of wrong shades

    Perfect in store. Disappointing at home.

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93% of our customers have left their old lipsticks behind

  • Made for your lips

    Your colour develops directly on your lips for a shade that feels uniquely yours.

  • No more shade guessing

    The formula adapts naturally to your lips, so you can stop worrying about choosing the wrong shade.

  • Nothing your lips don’t need

    A simple, gentle formula made without unnecessary extras.

  • Colour that keeps up with you

    Apply it in the morning and enjoy a flattering tint that stays with you for hours.

  • Your lips, only better

    A lightweight, natural-looking finish that enhances your own lip colour.

  • Comfortable all day

    A nourishing texture that keeps lips feeling soft and comfortable without that dry, tight feeling.

How Hera work

  • APPLY

    Glide the clear formula over your lips like any lipstick.

  • REVEAL

    In seconds, the colour reacts to your pH to reveal your unique shade.

  • GLOW

    A natural, flattering shade that stays with you all day.

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What makes the difference

DERMATOLOGIST APPROVED

  • Amelia Hartley

    I like Hera for its gentle approach to sensitive lips. The formula stays comfortable, helps reduce that dry feeling and leaves lips feeling softer throughout the day.
    DERMATOLOGIST

  • Oliver Grant

    What makes Hera interesting is the way the final shade can look different from one person to another. The colour feels more harmonious and works with the complexion rather than overpowering it.
    DERMATOLOGIST

  • Rebecca Sinclair

    Hera does more than simply add colour. The shade develops directly on the lips, creating a more personalised and naturally flattering result.
    DERMATOLOGIST

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